SXSW: Sunday Keynote - Valerie Casey

The Sunday keynote was a talk about the interactive community's role in sustainability. I figure I'll put up these notes and come back time permitting.

Why does a salad cost more than a big mac? NYTimes.com

Iraq burn pits

The Designers Accord:

personal accountability

collective accountability

FastCompany.com

a system is more than the sum of it's parts

feedback delays + bounded rationality = design traps

no such thing as a side effect

creating the right measurements of success

selecting the correct lever for change

enabling new models by recognizing the relationship between structure and behavior

Issue attention cycles: degree of awareness is inversly correlated to the degree of production action

Cannot get a new bahavior from a system without changing it's structure slinky vs. box

The Hub - place for social entrepenuers to collaborate

A system is a colleciton of elements and interconnections that are highly organized to achieve an overall goal or purpose

every profession bears the responsbility of understanding the circumstances that enabled it's existance

www.valcasey.com