SXSW: Playing with Place: Location-Based Games and Services
I got to this late...
Scvngr - Provides digital location based games for enterprises. Examples are the Smithsonian (take pictures in front of the shuttle, count teeth on a dinosaur, etc.) and the DARPA Balloon Challenge.
There were a few interesting ideas, but nothing really earth shattering. I pulled this summary from Twitter which gives more information than what I got: http://www.gearlive.com/news/article/q110-sxsw-2010-location-aware-games/
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