SXSW: Augmented Reality - Gimmicky Trend or Market-Ready Technology?

Audience was split 50/50 on whether Yelp's Monacle is a good idea or not.

Good ideas: Lego, USPS, Google SkyMap

Demos: John Mayer's Heartbreak Warfare, DollhouseAR, Zugara's social shopping app

This panel only helped reinforce my opinion that AR is a gimmick in most cases. It can definitely be a great idea when the technology fits and it's executed brilliantly (like Zugara's apps).

That's all I have to say about that.

http://my.sxsw.com/events/event/409

#sxswar